Collaborative Advertising over Internet with Agents
نویسنده
چکیده
In this work we discuss an approach to advertising over Internet using software agents. The agents represent users of mobile devices and service/product providers. The user agents autonomously analyze advertisements by cooperation and negotiation with provider agents and notify the user when interesting offers are found. Notifications and offer descriptions are sent using email, SMS messages and WML-pages. Agents may form coalitions for collaborative work such as co-shopping and co-advertising. A prototype implementation of the discussed advertising service is done using the Agora environment for support of cooperative work in multiagent systems. Basic features of the environment are
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